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#ID: 332
Posted: 10/09/2016 05:51PM (more than a year ago)
Views: 14087

Sound and Vision The Results

Sound, like smell, can evoke all kinds of memories and past associations. Long before we could talk, we learned to listen to everything around us. Indeed, throughout our early lives some of the key stages of development can be linked to hearing and response. It's easy to tap into this sense and use hearing and sound as an aid to getting attention, enforcing a message and evoking feelings of excitement, calm, or even alarm. Think about how effective a catchy tune or jingle is in any advertising campaign - sound really helps to send that message home.

Music is an effective way to introduce or conclude a presentation. It gives your audience something to listen to as they come in to the presentation room and again as they leave. Evidence shows that an audience is extremely interested and receptive during the first five to ten minutes of a presentation, and then again at the end of a delivery as their expectation that the end is near stimulates attention again. You can use music to set the scene at the beginning of your presentation and then again as you near the end of the Slide Show as a cue to let your audience know you're on the closing stages.

Remember, sound clips do not need to be restricted to pre-installed sound effects. They can also include music and voice recordings. You can record your own sounds to add to a presentation or use music from a CD.

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